Creme 21 relies on retro to revitalize the brand
Creme 21 is a well-established German cosmetics company that was founded in the ’70s. In its recent rebranding and product line introduction, the company looked to its nostalgic roots for inspiration.
Since its introduction more than 40 years ago, Creme 21 has become a standard in German kitchens. Its timeless design and fragrances have attracted people for decades. The company has just decided to change its public persona and reintroduce its products to the market.
Creme 21 has gone back to its own era of prominence—the 1970s—to achieve this goal. The brand has updated the traditional packaging and signature fragrances, but preserved what made them so beloved in the first place. The new goods are designed to appeal to a younger audience and feature organic, non-GMO ingredients.
The company has also taken measures to encourage environmental responsibility and sustainability. The packaging is also constructed from recycled paper, and the items themselves are manufactured using recyclable and biodegradable components. The corporation also just formed a partnership with the United Nations to aid in the battle against climate change and has pledged to reduce its carbon impact.
In recent years, Crème 21, a line of skin care products, has leaned on nostalgia to rebrand itself. The company, which has its roots in Germany and was established there in 1924, has been known for decades for its classic offerings, but in recent years it has adopted a more modern branding and marketing strategy.
Creme 21 has taken a contemporary approach to honouring its past. It has introduced new goods and marketing initiatives targeted towards a younger demographic, as well as resurrected its iconic logo and packaging. The company has also taken to social media in an effort to expand its customer base and spread word of its wares.
The business has also made an effort to broaden its consumer base by reducing the price of its items. It has introduced a line of products at lower price points than its standard fare to attract a wider audience. Several advertisements have appeared recently with the slogan “skin care for everyone,” reflecting this trend.
Creme 21 has taken vintage skincare as seriously as it has taken back its traditional aesthetic. It has introduced a line of products that, while inspired by vintage designs, are thoroughly modern and functional. Advertising for these items has centred on the concept of “enduring beauty.”
Crème 21 has also released a number of items that are manufactured from all-natural and organic materials, demonstrating its commitment to the idea of sustainability. The concept of “green beauty” and environmental preservation have been the focus of related efforts.
The brand has also made an effort to broaden its appeal by producing a variety of goods that may be used by consumers of varying socioeconomic backgrounds and skin tones. Campaigns promoting the concept of “beauty for everyone” have emerged in tandem with this trend.
Overall, Crème 21 has revitalised its brand with its throwback aesthetic. It has introduced modern products and advertising strategies while remaining true to its roots. In addition to using social media to reach new customers, the brand has embraced principles like sustainability, accessibility, and vintage skin care. Thanks to everyone’s hard work, Creme 21 is once again a household name in the world of skin care.